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Statewide Property Group

Redefining property development for the region.

Levi Appleton


Statewide Property Group were the premier property developers across Central Queensland for over 15 years. They needed to rebrand to give them a strong visual presence and to investors and house-buyers.

the design pile


I wanted to design a fresh, clean brand for the firm that would also compliment the variety of sub-brands that needed creating each time a new development opportunity would arise. The re-designed modern logo coupled with a simple colour palette created a good foundation to lean on.

Each sub-brand would have an array of collateral from press ads, signage, booklets to fascia signage. The fresh design and consistent branding helped keep Statewide Property Group as major players in the property development game and led to all projects completely selling out.


“We’ve worked with Upile for quite a number of years and the strong design work has played a huge factor in getting a lot of our projects across the line and sold. It was very important to us that our image stood out from the usual ‘run of the mill’ property marketing - so the moment we rebranded, everything just made sense. He’s created a brand that continues to blow us away, not to mention the strong sub-brands for each development project that links back to who we are as SPG really well. This really enables us to cut through in the industry and we couldn’t recommend Upile any higher.”

Stephen Schravemade

graphic designer freelance

logo branding australia

Levi Appleton

visual identity designer

mackay graphic design

More work.

I'm always keen for a chat, so get in touch to find out how I might be able to help you.

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