I updated the bones of various visual elements from their original logo as a starting place. The stems were separated; but by reworking and combining them it conveys a message of strength and togetherness.

Customisation within the title aided in carrying originality, and the refined edges reinforce the notion of ‘precision’. Already a known name within the resources industry, Precise has a new lease on life with a brand to back their reputation and carry them forward as they continue to grow.

Touchpoints have included banners, vehicle signage, uniforms, cards as well as their website and capability statement that they were initially after.