Extreme Conference

Instilling hope and faith into the next generation.

Jennifer Du Toit

OVERVIEW

21 years strong, Extreme Conference is a movement that is passionate about providing space for youth and young adults to encounter faith, hope, community and Jesus. Running with the theme of ‘Trailblazers’ for the 2021 conference, they wanted a strong, engaging visual campaign to further promote the message.

SOLUTION

I inherited the initial theme idea from the organisation’s previous designer and was tasked to extend it further in the lead-up to the conference. The brand was adapted, and rolled out across various touchpoints. Solutions included a sub-brand for merchandise, social media campaigns, animation, video, and print media.

With merch selling out and social media channels growing with high engagement levels, the dynamic visuals boosted the experience for attendees across the lead-up and over the conference week.